To support the launch of Chobani FIT, we developed a national promotion designed to drive household penetration and align with the active lifestyles of Chobani consumers.

The campaign centred around a premium activewear giveaway producing 25,000 custom-designed items made from recycled materials, with all packaging 100% compostable.

Over 17 million unique on-pack codes were generated, supported by a dedicated microsite and a seamless direct-to-consumer fulfilment system.