To keep the Bega Creators Club fresh and engaging, we developed an interactive digital promotion that turned a simple lunchtime moment into a creative brand experience.

Built on a custom web platform, the campaign invited users to design their own personalised Bega lunch bags — adding names, photos, and playful design elements through an intuitive, mobile-friendly interface.

The site was engineered for high engagement and seamless functionality, featuring live previews, automated artwork rendering, and direct integration with our fulfilment systems for on-demand production and delivery.

The result was a fun, frictionless experience that boosted time-on-site, deepened brand affinity, and brought creativity to the lunchbox.