To keep the Bega Creators Club fresh and engaging, we developed an interactive promotion that encouraged fans to spend more time on the site by linking Bega to a key daily ritual – lunchtime.

The idea was to let customers design their own custom Bega lunch bags!

We built a seamless experience where users could personalise their bags with names, photos, and fun design elements. Over just six weeks, the site attracted more than 75,000 visits, 13,000 new account sign-ups, and over 10,000 personalised lunch bags sent to fans across the country.