Body Fit Training (BFT) wanted to elevate the member experience beyond the studio but bringing the same energy, passion and precision from their workouts into what their members wear and how they engage with the brand.

Through mber+, we helped BFT build a smarter, more rewarding system that gives members more choice, more control, and more connection. The platform makes it easy to unlock, redeem and personalise merchandise, turning every reward into a moment 
of motivation.

To complement the platform, TPF designed and produced two distinct merchandise capsules. The Lifestyle Capsule, with premium, everyday pieces designed with style, comfort and versatility in mind. The Training Capsule with performance-driven apparel built for movement, durability and focus.

Together, they create a complete brand experience blending function with fashion, and transforming how BFT members represent their community both in and out of the gym.