To celebrate the launch of Burt’s Bees all-natural lip balms in Coles Supermarkets, a trade activation was created at Coles head office to mark the occasion and educate staff on the new range.

An interactive hive installation brought the brand to life—showcasing key messages and highlighting the natural ingredients found in the lip balms. Designed to engage the senses, the experience invited guests to touch, smell, and explore. Staff received product samples and placed small bees onto the hive, creating a shared moment of interaction.

The activation generated strong engagement, with over 1,500 samples distributed in just two hours and attendee lines stretching across the building.