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To build excitement around the launch of Chobani FiT, we designed a fitness-inspired trade activation that energised retail staff and brought the product to life in-store.
The pop-up experience was installed at key retail headquarters and centred around sport — with a nod to popular Aussie codes. Staff were invited to meet sporting heroes, take part in a handball competition, and sample the new Chobani FiT range.
A limited edition Halloween themed sipping yoghurt launch needed a very special limited-edition launch. As part of the Chobani limited batch retail strategy they needed to obtain as much interest from the retailers as possible. What better theme could anyone ask for than the spookiest event in the years calendar - Halloween.
We created a fully immersive and interactive experience that educated, entertained and drove participation through the roof making it one of the most memorable activations to date.
