Chux has been a staple in Australian homes for over 60 years. We were tasked with repositioning the brand for renewed relevance and long-term growth. Rooted in strong consumer insights, we developed a new brand platform: “Simply creating life-ready homes for moments that matter every day.”
This is just the beginning! Our new website will have more content and features coming soon!
Chux
Our first campaign under this new positioning—“Now everyone can help out”—launched the Chux Dishwand.
It reached 82.8% of the target audience and delivered an 8% uplift in Product Ad Recall and 9% uplift in Product Consideration, both more than double industry benchmarks.
YouTube view-through rates and launch sales also exceeded expectations, helping Chux reconnect with Aussie households in a fresh, meaningful way.
