This is just the beginning! Our new website will have more content and features coming soon!
TPF supports Gippsland Dairy through the end-to-end delivery of consumer promotions and product fulfilment. From concept and creative through to production, packing and distribution, we manage every step to ensure a seamless brand experience.
Our partnership helps Gippsland Dairy connect with fans through thoughtful, high-quality merchandise and reward campaigns that reflect the brand’s signature authenticity and care.
We created a Coles-exclusive promotion that encouraged consumers to enjoy their creamy yoghurt beyond breakfast. We developed an instant-win campaign in collaboration with Cuisinart, giving Coles shoppers the chance to win one of 500 co-branded ice cream makers delivered directly to winners’ homes. The promotion was supported by custom recipe content, inspiring yoghurt lovers to explore new culinary occasions.
With over 100,000 entries in just six weeks, the campaign exceeded KPIs and helped re-frame how customers enjoy Gippsland Dairy, now also a dessert favourite!
To celebrate the launch of the new Gippsland Yoghurt Mix-Ins range and a variety of new flavour combinations available, we created an opportunity for fans to design their own unique mix and potentially have it produced!
We designed and built the microsite with an intuitive drag-and-drop experience that mirrored a real Gippsland Dairy tub. This interactive tool let participants fully immerse themselves in the flavour creation process before submitting their entries for a chance to see their mix released in stores the following year.
The campaign strengthened connections with existing fans, attracted new consumers and delighted the client.
