TPF – To Play Forward

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Grill’d

creative campaign
strategy and insights
product sourcing
prize fulfilment
logistics
promo website

TPF works with Grill’d to bring the brand’s fresh, local and community-driven ethos to life through creative consumer promotions and seamless merchandise fulfilment. From concept and design to sourcing, packing and national distribution, we help extend Grill’d’s commitment to real, feel-good experiences beyond the burger.

Every activation and piece of merch is crafted to reflect Grill’d’s passion for quality, sustainability and connection — engaging customers in authentic ways that taste as good as they feel.

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We created a collectable series of unique wooden finger puppets. A set of ten local superheroes were created from data collected from kids informing us of who their most influential community members were. The collectable puppets were accompanied by brain games, colouring pads and further information regarding each of the characters all in aid of encouraging learning.

Due to the popularity of the collectables the promo ran far longer than its eight-week schedule, it lasted for over a year. It also was recognised at the Melbourne Design Awards picking up a Silver.

More for Grill’d

To celebrate the launch of the new Gippsland Yoghurt Mix-Ins product and a variety of new flavour combinations available, we created the opportunity for fans to design their own unique mix and potentially have it produced!

We designed and built the microsite with an intuitive drag-and-drop experience that mirrored a real Gippsland Dairy tub. This interactive tool let participants fully immerse themselves in the flavour creation process before submitting their entries for a chance to see their mix released in stores the following year.

The campaign strengthened connections with existing fans, attracted new consumers and delighted the client.

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