With the launch of the new global tagline “Say Yes to Fresh”, we built a campaign around the power of positivity, encouraging people to say yes to what matters. Yes to more me time. Yes to shorter meetings. Yes to big dreams.

From concept and creative to manufacturing, personalisation, fulfilment and shipping we delivered a seamless end-to-end experience.

And the public said yes! The campaign generated over 42,000 entries, 76,000 website visits, and 5,000 prize winners achieving a 100% redemption rate.