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OMO

integrated shop solutions
manufacture
logistics
event staging
infrastructure
visual merchandising
point of sale
staffing
event management

To support the launch of OMO’s new Scent of Clean range, exclusive to Coles, we created a premium in-store and head office activation designed to bring the campaign to life in a tangible, immersive way.

At Coles head office and across 10 flagship stores, we crafted a sensory-led experience that showcased the fragrance and freshness of the new product. Featuring branded visual displays, custom floral installations and product-led storytelling, the activation gave both staff and shoppers a memorable first impression of the range.

The result was a standout physical brand moment elevating visibility, driving engagement and reinforcing the premium positioning at the point of purchase.

More for Omo

To support the launch of OMO Wonder Wash, a new quick-cycle detergent designed for time-poor households, we rolled out a series of high-impact activations across four major head office locations. Each activation was designed to immerse staff in the product’s core benefit: powerful cleaning in a fraction of the time.

Central to the experience was a custom-built Reaction Wall, a fast-paced, gamified challenge inviting participants to test their reflexes. Winners took home a supersized bottle of OMO Wonder Wash, creating buzz, friendly competition and deeper product recall.

From creative concepting to full execution, the activations blended education and entertainment to generate excitement, encourage trial and build advocacy from the inside out.

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