We were briefed to develop an OOH campaign for Rexona’s Clinical Protection range that clearly delivered its “3x stronger protection” claim. Our creative approach turned the commute itself into the message: “Don’t sweat the commute.”

Rolled out across the entire Melbourne and Sydney transit network, the bold, simple line connected directly with urban audiences in the moments it mattered most. The execution cut through the daily clutter, driving strong awareness and reinforcing Rexona’s clinical strength positioning.