To launch OMO’s new premium product, blending their trusted cleaning power with soft floral scent, we created a campaign that redefined the sensory experience of clean. The idea was simple yet evocative: The Scent of Clean.

Through a blend of design, craft and storytelling, we brought the concept to life across every brand touchpoint. From launch materials to in-store presence, each element was designed to feel both elevated and immersive, capturing the essence of freshness in a striking, memorable way.

A true meeting of strategy and creativity, the campaign delivered a standout introduction for a new premium product in a competitive category.